Case study
HOME EQUIPEMENT PROMOTION
Customer:
TARGET GROUP
- Direct – potential buyers of household appliances, interior decorators (professional and amateur)
- Indirect – interior, industry and women media
INITIAL SITUATION
Freggia, a Polish brand that produces high-quality household appliances in Italy – from gas panels, hoods, kitchens, dishwashers, ovens to fridges. An important distinguishing feature of the brand is the retro line of aesthetics dating back to the 1950’s. The task of the agency was to present, equipment from a wide range of Freggia brands and make it stand out from the competition.
COMPLETED ACTIVITIES
- Preparing and distributing information and branding information, including photographs and descriptions of selected products, to key interior magazines.
- Establishing fruitful cooperation with top interior magazines, including individual meetings with journalists.
EFFECTS:
As a result of the agency’s activities, there have been numerous positive editorial publications in top interior magazines, such as: Cztery Kąty, Dobre Wnętrze, Dobrze Mieszkaj, Moje Mieszkanie, M jak Mieszkanie, Świat Rezydencji, Wnętrz i Ogrodów, Świat Łazienek i Kuchni, Villa, Infomarket or Przyjaciółka.
Contact
ITBC Communication Sp. z o.o.
ul. Kłopotowskiego 22
03-717 Warszawa
tel.: (+48) 22 250 49 10
e-mail: info@itbc.pl
© ITBC Communication