Case study

Public Relations services for Motorola Solutions Polska

Customer:

Target group

  • Potential Motorola Solutions customers in power, transport, manufacturing and public security sectors
  • Public opinion

Initial situation

  • ITBC Communication Agency has been providing PR and marketing services for Motorola Solutions since 2007.
  • The agency’s mission is to promote Motorola Solutions, its telecommunications solutions and media representatives, as well as to support its corporate image on special events.

Completed activities

  • Running a press office, media contacts, tracking calendars and publishing plans, monitoring media.
  • Creation and distribution of press releases.
  • Experts positioning: arranging speech, commentary, expert texts and interviews with Motorola Solutions representatives in the media.
  • Arranging press conferences, including a press conference on new solutions for police officers and media visits at Motorola’s Global Research and Development Center in Kraków.
  • Content marketing support: translation, editing and graphic design such as whitepapers, brochures, mailing and infographics.
  • Event marketing support – comprehensive arrangement of exhibition stands and exhibition and marketing items used during the events.
  • Design and delivery of marketing gadgets.
  • Financial support of marketing activities on a hub basis.

Effects:

As a result of the conducted PR activities in the Polish media appeared numerous high quality press news about Motorola Solutions. The Agency arranged the presence of the company in the largest Polish printed and online media as well as general information, business, telecommunications, sectoral and HR or education media.

Contact

ITBC Communication Sp. z o.o.
ul. Kłopotowskiego 22
03-717 Warszawa
tel.: (+48) 22 250 49 10
e-mail: info@itbc.pl

© ITBC Communication

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