Case study
Opening of store-warehouse with construction- renovation assortment in Szczecin
Customer:
Target group
- Direct – professionals and individual clients from Szczecin and its nearest regions
- Indirect – local media
Initial situation
On the occasion of the opening ceremony for the customers of the first Bricoman facility in Szczecin, the agency organized a press conference for the local media on the day preceding the official opening of the store.
Completed activities
- The purpose of the press conference was to inform about the new facility, its functions, its offer and its employment – a matter of particular importance for local media.
- An appropriate communication strategy and relationships with journalists have helped to avoid the crisis that openings of large retail spaces often faces – because of their significant impact on the local labour market.
Gallery
Effects:
The opening ceremony of the new facility was met with great interest and positive emotions of local journalists – the conference gathered nearly 20 local media representatives. As a result of the agency’s activities, there were over 35 publications – only positive ones.
Contact
ITBC Communication Sp. z o.o.
ul. Kłopotowskiego 22
03-717 Warszawa
tel.: (+48) 22 250 49 10
e-mail: info@itbc.pl
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