Case study

Meeting for blogers in La Rotisserie restaurant

Customer:

Mamaison Hotel Le Regina Warsaw

TARGET GROUP

Warsaw culinary and gastronomic bloggers

INITIAL SITUATION

Mamaison Hotel Le Regina Warsaw is a five star hotel owned by CPI Hotels, one of the largest hotel group in the Czech Republic, with 28 hotels, also present in Slovakia, Hungary, Poland and Russia. The agency’s task was to promote a new menu developed by Paweł Oszczyk, award-winning La Rotisserie chef in Poland and Europe.

COMPLETED ACTIVITIES

  • On the occasion of the inauguration of the new culinary concept “Prosto z targu”, La Rotisserie was organized the meeting for the Warsaw culinary and gastronomic bloggers.
  • During the meeting, chef Paweł Oszczyk presented selected dishes from the new menu, telling about his ideas and inspirations.
  • Bloggers took part in food tasting and had the opportunity to talk freely with representatives of the hotel and restaurant.

Gallery

EFFECTS:

The presentation of the new menu was attended by nearly 20 top culinary and gastronomic bloggers. The results of the meeting were positive recommendations, tastings and short film footage, posted by bloggers on their blogs, Facebook profiles and Instagram. The authors of blogs such as Froblog, Nóż i widelec, Wrząca kuchnia, Pink Hungry, Chilli Bite, Taste Away, Where’s the food, Podróże od kuchni and Moja pasja smaku deserve a special attention.

Contact

ITBC Communication Sp. z o.o.
ul. Kłopotowskiego 22
03-717 Warszawa
tel.: (+48) 22 250 49 10
e-mail: info@itbc.pl

© ITBC Communication

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